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Ad Supported Plan

All articles tagged with #ad supported plan

businesstech2 years ago

"Netflix to Retire Cheapest Ad-Free Plan, Prepares for Price Hikes"

Netflix plans to phase out its cheapest no-ads Basic plan in some countries where it has introduced ad-supported tiers, starting with Canada and the U.K. in the second quarter of 2024. The company reported strong subscriber growth and highlighted the success of its ad-supported plan, which accounted for 40% of sign-ups in markets where it's available. Netflix aims to drive more customers to the ad-supported plan by offering a better overall value than the Basic plan, with more streams and higher resolution. The move comes after Netflix stopped offering the Basic plan to new subscribers in certain markets and increased its price in the U.S., Canada, and the U.K.

via Variety|
#ad-supported-plan#businesstech#netflix
streaming-services2 years ago

Netflix's Ad Tier Surges with 15M Monthly Active Users and New Sponsorship Deals

Netflix has reached 15 million monthly active users on its ad-supported subscription tier, up from 5 million last year. The company's Basic With Ads tier grew 70% in Q3, but it has not disclosed how many of its 247 million global subscribers are on the ad tier. The introduction of advertising in 2022 was a significant shift for Netflix, which had previously resisted running ads. The move has helped the company regain subscriber growth, increase free cash flow and profits. Netflix has also announced new ad formats and title sponsorships, including partnerships with Frito-Lay and T-Mobile.

via Deadline|
#ad-supported-plan#advertising#monthly-active-users
business2 years ago

Netflix's Q3 Subscriber Surge and Stock Jump: Top Stories

Netflix gained 8.76 million subscribers in Q3, reaching a total of 247.15 million subscribers by the end of September. The company reported significant growth in its ad-supported plan, with membership up almost 70% quarter-over-quarter. Netflix also highlighted the success of original content, including the live-action adaptation of "One Piece" and the popularity of "Suits." The company increased the price of its basic and premium plans in the U.S., France, and the U.K. Netflix expects free cash flow for 2023 to be approximately $6.5 billion, with $1 billion in lower-than-planned cash content spend due to ongoing writers and actors strikes. Negotiations with SAG-AFTRA are still ongoing.

via Variety|
#ad-supported-plan#business#netflix
business2 years ago

Netflix's Stock Plummets as Revenue Growth and Advertising Stagnate

Netflix's stock dropped over 9% after its quarterly earnings report left Wall Street uncertain about key revenue drivers. The report lacked details on the ad-supported plan and password sharing crackdown, which were expected to drive growth. Netflix's second-quarter revenue fell short of expectations, and its average revenue per membership showed weakness. The company removed its cheapest, no-ads plan to encourage customers to opt for the cheaper ad plan. Netflix executives did not provide specifics on the ad-supported tier. With uncertainty around revenue-driving initiatives, it is difficult to project Netflix's revenue in the next two years, making the future murky. However, Netflix added 5.9 million customers and forecasts third-quarter revenue of $8.5 billion.

via CNBC|
#ad-supported-plan#business#netflix
entertainment2 years ago

National Streaming Day Deals: Get Hulu for $6 or FuboTV Discounted Subscription

In honor of National Streaming Day, Hulu is offering three months of its ad-supported plan for only $6, which breaks down to $2 per month. This deal is available to new and returning subscribers who canceled over a month ago. The subscription includes access to Hulu's entire library of content, but does not allow for offline viewing. After three months, the subscription reverts to its regular price of $8 per month.

via Engadget|
#ad-supported-plan#discount#entertainment
entertainment2 years ago

Hulu's National Streaming Day Deal: 3 Months for $6

In honor of National Streaming Day, Hulu is offering three months of its ad-supported plan for just $6, which is $18 less than the regular price. The deal is available to both new and returning subscribers who canceled at least a month ago. The entry-level subscription offers access to thousands of movies and TV shows, including upcoming seasons of Futurama and The Bear. However, subscribers won't be able to download content for offline viewing. The offer is valid until May 27th.

via The Verge|
#ad-supported-plan#entertainment#hulu
business2 years ago

Netflix's Strategy Shifts: Price Cuts, Ads, and Crackdowns.

Netflix is expected to report adding 2 million subscribers in Q1 2022, with investors watching to see if recent price cuts and the launch of an ad-supported plan are attracting and retaining users. The company has cracked down on password-sharing in some countries, which may prompt people to drop the service but analysts predict they will return. Netflix is expected to add 3.43 million subscribers in Q2 2022, according to Refinitiv. The March quarter lacked major releases, but non-English shows such as Korean drama "The Glory" and Mexican drama "La Reina del Sur" did well. Netflix faces strong competition from Disney, Amazon, and Warner Bros Discovery.

via Reuters|
#ad-supported-plan#business#competition