Netflix's Ad Tier Surges with 15M Monthly Active Users and New Sponsorship Deals
TL;DR Summary
Netflix has reached 15 million monthly active users on its ad-supported subscription tier, up from 5 million last year. The company's Basic With Ads tier grew 70% in Q3, but it has not disclosed how many of its 247 million global subscribers are on the ad tier. The introduction of advertising in 2022 was a significant shift for Netflix, which had previously resisted running ads. The move has helped the company regain subscriber growth, increase free cash flow and profits. Netflix has also announced new ad formats and title sponsorships, including partnerships with Frito-Lay and T-Mobile.
Topics:business#ad-supported-plan#advertising#monthly-active-users#netflix#streaming-services#subscription-tier
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