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All articles tagged with #ad agency

musictech2 years ago

Spotify's Updated Royalty Model: Winners and Losers Revealed

Spotify confirms its new royalty model, which includes demonetizing low-played tracks, charging fees for streaming fraud, and monetizing "noise" tracks after two minutes of listening. The company argues that these changes will generate an additional $1 billion in revenue for emerging and professional artists over the next five years. Meanwhile, Spotify is reportedly looking for a new ad agency as it reduces marketing spend. In other news, Pushkin Industries, co-founded by Malcolm Gladwell, has seen multiple layoffs and leadership changes, leading to its employees unionizing with the Writers Guild of America, East.

via The Verge|
#ad-agency#musictech#pushkin-industries
travel2 years ago

Ad Agency Apologizes for Inappropriate Images in Tourism Video

Ad agency DDB Philippines has apologized for using "inappropriate" stock footage from Indonesia, the UAE, and Switzerland in a promotional video for a $900,000 tourism campaign supported by President Ferdinand Marcos Jr. The footage, which included images of rice terraces and sand dunes, was discovered by a Filipina blogger and subsequently confirmed by AFP. DDB has since removed the video from its Facebook page and called the use of stock footage a "highly inappropriate" oversight. Despite claims that public funds were not used for the campaign, criticism has been directed at the agency for the plagiarism.

via Newser|
#ad-agency#apology#philippines
business2 years ago

Anheuser-Busch cuts ties with marketing firm over Dylan Mulvaney partnership debacle.

Anheuser-Busch has cut ties with a "third-party ad agency" responsible for the Dylan Mulvaney partnership that caused nationwide boycotts and cost them roughly $5 billion in losses. The brewing giant sent a letter to hesitant distributors saying it has fired the marketing firm responsible for the polarizing sponsorship. Anheuser-Busch CEO Michel Doukeris downplayed the controversy, insisting that it was just "one can, one influencer, one post and not a campaign." The company plans to triple media spending on advertising for Bud Light over the summer to recover its brand following a drastic shake-up in the brand's marketing team.

via Fox News|
#ad-agency#anheuser-busch#backlash