Meat Without Animals: The Tech Path to an All-Protein Future

Bruce Friedrich, vegan for decades and head of the Good Food Institute, argues that ending industrial livestock requires replacing meat with price- and taste-parity alternatives—cultivated and plant-based proteins—backed by government support and corporate investment. He envisions a transition where traditional meat is largely replaced by these products by mid-century, delivering climate, health, and efficiency benefits, while acknowledging hurdles like consumer perception, regulatory challenges, and pushback from livestock interests.