Tiny brain zap nudges people toward generosity, study finds

TL;DR Summary
In a University of Zurich study, 44 volunteers received non-invasive electrical stimulation to the frontal and parietal brain areas while deciding how to split money. When stimulated simultaneously, participants showed a modest but consistent increase in generosity toward an anonymous partner, though effects were short-lived and would require repeated sessions for longer-term change. Researchers say this demonstrates a causal link between these networks and altruistic choices and could inform treatment of social-behavior disorders, with ethical safeguards in place.
- Brain stimulating test makes people 'less selfish' BBC
- Scientists ‘make people less selfish’ with shot of electricity to brain The Independent
- Brain Stimulation Can Prompt People To Behave Less Selfishly, Experiment Shows U.S. News & World Report
- Synchronized brain stimulation reduces selfish behavior MSN
- Scientists used brain stimulation to make people more generous ScienceDaily
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