Sweden on track to becoming Europe's first smoke-free nation.

Sweden, which has the lowest rate of smoking in the European Union, is close to declaring itself "smoke free" — defined as having fewer than 5% daily smokers in the population. Many experts give credit to decades of anti-smoking campaigns and legislation, while others point to the prevalence of "snus," a smokeless tobacco product that is banned elsewhere in the EU but is marketed in Sweden as an alternative to cigarettes. The 5% milestone is now within reach, with only 6.4% of Swedes over 15 being daily smokers in 2019, according to the Eurostat statistics agency.