Spotify's Costly Battle with White Noise Podcasts
TL;DR Summary
Spotify reportedly considered removing white noise podcasts from its platform in an effort to save money. These podcasts, which include sounds like waves and fans, were inadvertently pushed to listeners by Spotify's algorithm. While white noise podcasts were popular among listeners, they did not generate as much revenue as other types of programming. The removal of white noise podcasts and the recommendation of more economical content could have increased Spotify's annual gross profit by $38 million. However, Spotify stated that the proposal did not come to fruition and white noise podcasts continue to be available on the platform.
- Spotify considered removing 'white noise' podcasts to save money Engadget
- Spotify reportedly has a $38 million white noise problem The Verge
- Why 'white noise' podcasts are costing Spotify $38M per year in profits New York Post
- Spotify white noise podcasters can make $18k a month – and Spotify may want out TechRadar
- White Noise Podcasters Are Costing Spotify $38 Million a Year Bloomberg
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