Lego Launches Innovative Smart Bricks and Play Sets at CES 2026

Lego has introduced Smart Bricks, a new line of tech-enabled building blocks with sensors, lights, and sound, designed to enhance play through digital interaction. While praised as a revolutionary innovation, play experts express concerns that these smart toys may undermine children's imagination and raise privacy issues. The products aim to blend physical and digital play, responding to children's actions with reactions and sounds, and are part of Lego's broader strategy to expand into digital technology.