Jaguar's Controversial Rebrand Sparks Debate Over New Direction

Jaguar's recent rebranding campaign, featuring a new ad with androgynous models and slogans like "Copy Nothing," has sparked backlash from longtime customers and commentators, including Elon Musk. Critics argue the ad, which doesn't feature cars, leans into "woke" themes and strays from Jaguar's traditional image. The brand's shift towards an all-electric lineup by 2025 is also seen as troubling by some loyalists, who feel disconnected from the new direction. Jaguar defends the rebrand as a bold reinvention, promising more updates soon.