FTC Approves Omnicom-Interpublic Merger with Political Content Restrictions
TL;DR Summary
The FTC approved Omnicom's $13.5 billion acquisition of Interpublic on the condition that the merged company does not coordinate with others to influence ad placements based on political content, allowing individual advertisers to choose where their ads appear. The settlement aims to prevent collusion and includes compliance reporting for five years, with the deal expected to close in the second half of the year, making it the largest U.S. media buying agency.
- FTC greenlights Omnicom-Interpublic deal, bars coordination over political content Reuters
- Omnicom and Interpublic, Seeking Merger, Agree to FTC’s No-Boycott Deal The New York Times
- FTC approves $13.5bn advertising merger but bars coordination over political content The Guardian
- FTC Approves Omnicom-IPG Merger After Ad Giants Pledge Not to Boycott Over Politics WSJ
- Omnicom-IPG deal clears FTC antitrust review Ad Age
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