From Pixels to Pumping Iron: The Transformation of a Videogame CEO

Strauss Zelnick, CEO of Take-Two Interactive Software, is known for his intense fitness regimen and has been credited with getting Silicon Valley executives into shape. Zelnick hits the gym twice a day and has turned business meetings into weightlifting sessions. He has written a book on fitness and longevity, leads a 6 a.m. workout squad called The Program, and encourages his employees to stay fit.