"Health Start-ups Revolutionize Full-Body Scans and Food Allergy Solutions"

Wealthy individuals in Silicon Valley and Los Angeles are increasingly turning to full-body MRIs as a preventive healthcare measure, despite the lack of official medical endorsement. These scans, offered by boutique clinics like Prenuvo, aim to detect potential health issues early on, similar to routine screenings like colonoscopies or mammograms. Advocates argue that early detection can significantly improve survival rates for diseases like cancer. While critics caution against the potential for false positives and unnecessary procedures, proponents believe that more scanning can lead to individualized baselines and reduce anxiety. Start-ups in the quantified health space are also leveraging data and AI to offer personalized care, but the high cost of these services currently limits access to the wealthy.