"Fitbit's AI-Powered Approach to Achieving Fitness Goals"

Fitbit is exploring the use of AI to provide personalized health insights and recommendations through its upcoming Fitbit Labs program, aiming to help users set realistic fitness goals and stay focused. The company's vision includes using generative AI to tailor activity and exercise recommendations based on individual user needs and current state, such as sleep patterns and recovery from illness. Fitbit's app redesign last year aimed to pave the way for these features, but received mixed feedback from users. The company plans to launch Fitbit Labs for Premium subscribers in 2024, with a focus on testing and gathering feedback before wider implementation.