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Xbox's Sharma signals a marketing reset with two senior hires

1 min read
Source: Windows Central
Xbox's Sharma signals a marketing reset with two senior hires
Photo: Windows Central
TL;DR Summary

Xbox CEO Asha Sharma moved quickly to reshape marketing by hiring two senior leaders: a Publishing & Lifecycle Marketing Leader for Xbox Game Studios and a Senior Product Marketing Manager for a major first-party RPG, signaling a shift toward lifecycle-driven campaigns and franchise-level branding.

Topics:technology#asha-sharma#gaming#lifecycle-marketing#marketing#xbox#xbox-game-studios
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  5. Xbox CEO Asha Sharma — "This team has brought it back before, and I'm here to help us do it again."  Windows Central

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