"Big Oil's Sneaky Strategy: Using Fortnite, TikTok, and Twitch to Sell Fossil Fuels to Kids"

Shell, a major oil company, has partnered with Fortnite to create a virtual world called "Shell Ultimate Road Trips" to promote its fossil fuel products, specifically its V-Power NiTRO+ Premium Gasoline. The campaign includes enlisting TikTok creators and Twitch streamers to connect with younger audiences. However, the collaboration has received negative feedback, with viewers criticizing the promotion of an oil company and the environmental impact of fossil fuels. This is part of a larger effort by big oil companies to engage with younger generations through online influencers, as they face increasing resistance from young people who are concerned about climate change and its impact on their future.