"Meta Offers Solution for Small Advertisers to Bypass Apple Fees"

Meta Platforms Inc. has released new guidelines for small businesses advertising on Facebook and Instagram, advising them to buy ads through a web browser to avoid Apple's commission on in-app purchases. Apple's new policy requires advertisers to use its In-App Purchase feature when paying to boost social media posts, leading to tension between the tech giants. The change will affect Meta's smaller advertisers, some of whom rely on boosted posts as their sole form of advertising.