From Failed Side Hustles to a $4 Billion Powerhouse: Lessons from Vuori CEO's Mistakes.

Joe Kudla, the CEO and founder of athletic apparel startup Vuori, learned from his previous two failed attempts at launching apparel brands that he needed to remove the safety net and go all in. He quit his job and raised $700,000 in funding to begin making and marketing Vuori's first products. The company struggled in its early days but switching to an e-commerce sales strategy with lots of social media marketing saved it from a third failure. Kudla's previous failures also served as his design school, teaching him valuable lessons.