Unveiling the Meaning of Subaru's Six-Star Logo

1 min read
Source: Jalopnik
Unveiling the Meaning of Subaru's Six-Star Logo
Photo: Jalopnik
TL;DR Summary

The Subaru logo features six stars representing the original five companies that merged to form Fuji Heavy Industries, with the central star symbolizing Subaru itself. The design is inspired by the Pleiades star cluster, also known as the Seven Sisters, with the arrangement subtly forming an 'S' to connect to the brand name. The colors blue and silver symbolize trust, dependability, quality, and engineering, while the Subaru STI performance brand uses a cherry blossom red color inspired by Japanese culture. The logo's symbolism reflects Subaru's history, brand identity, and commitment to innovation.

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