Adobe's Firefly AI Model Goes Pro for Big Business.

Adobe has launched Firefly for Enterprise, a platform for its generative AI model that allows every employee within a company to instantly generate images or copy from text-based descriptions, which can then be used in marketing campaigns, social media promotions, corporate presentations, and more. Businesses can also build Firefly into their own ecosystem by training the AI model with their own branded company assets, which will allow Firefly to replicate the brand’s style when generating images and copy. The pricing for Firefly for Enterprise is not yet confirmed, but licenses that can be deployed broadly to employees will be available to brands for a flat price, which will be based on the needs and size of the organization.