"AlphaTauri Rebrands as Visa Cash App RB for 2024 F1 Season"

1 min read
Source: Motorsport.com
"AlphaTauri Rebrands as Visa Cash App RB for 2024 F1 Season"
Photo: Motorsport.com
TL;DR Summary

AlphaTauri F1 team has rebranded as Visa Cash App RB, with Visa becoming the first global sponsor for both Red Bull-owned teams and Cash App also joining as a sponsor. The team's new identity will be officially unveiled at next month's Las Vegas event, with the car livery and driver overalls to be revealed then. The switch comes after the end of AlphaTauri's sponsorship deal with a clothing company. The team's CEO and team principal expressed excitement for the new partnership, and the involvement of Visa and Cash App extends to the F1 Academy and aims to provide opportunities for fans to engage with the team.

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