Big 12 Conference Hits Record $470M Revenue, No Expansion Plans

The Big 12 Conference achieved a record $470 million in revenue distribution among its members this year, surpassing last year's $440 million. Despite this financial success, Commissioner Brett Yormark stated that further expansion is not currently planned, especially with Arizona, Arizona State, Colorado, and Utah joining soon. Title IX uncertainties complicate revenue distribution, with 90% potentially going to male athletes. Yormark is open to private equity in college sports, viewing it as a growth opportunity, contrasting with SEC Commissioner Greg Sankey's caution.