The Lucrative Market of Baby Names: How Naming Your Child Became a Profitable Industry

Naming infants has become a big business, with services like baby name consultants offering bespoke name lists and full-service baby naming concierge for branding purposes. While some countries have strict rules on naming children, others take a more liberal approach. The article highlights the case of the 17th Duke of Huéscar, who faced objections when registering his daughter's long string of names in Spain. In the future, the current trend of unique and unconventional names may give way to a resurgence of more traditional and conventional names.