"Cheesy Breakthrough: Scientists Create Rainbow of Blue Cheese Colors"

Scientists at the University of Nottingham have discovered a way to create blue cheese in a variety of new colors by inducing sexual reproduction in the fungus used to make blue cheese, resulting in new strains with novel flavors and appearances. By mutating genes within the biochemical pathway that forms the blue pigment, they were able to produce different color variants without compromising safety. Taste trials revealed that people perceived the taste of the new colored cheeses differently based on their appearance, showing that people perceive taste not only from what they taste but also by what they see. The researchers are working with a company called Myconeos to potentially bring multicolored cheese to the market.