"Politics and Technology Collide: Dating Apps and Supreme Court Races Make Headlines"

NextGen America, a progressive organization, used dating app Hinge to court young voters in Wisconsin's state Supreme Court election. With the stakes high and traditional tactics not enough, the organization and around 20 volunteer daters swiped their way right across the state. The winner of the technically nonpartisan race will determine the ideological balance of the court, which is expected to rule on Wisconsin's abortion ban, voting laws, and election maps. The dating app approach offers a lesson for conservatives, who need to focus on other major issues for younger voters, such as climate change. Maddie Medved, co-CEO of Girl and the Gov, a political media company for millennial and Gen-Z women, wants to see more innovation in organizing tactics.