The ASMR Debate: Soothing or Annoying?

ASMR, a phenomenon experienced by 25-30% of people, has been shown to have short-term positive effects on mood and physiological responses. EEG and fMRI studies have revealed changes in brain waves and activation in specific brain regions during ASMR experiences. However, the long-term mental health effects of ASMR are still unknown. Future research is planned to compare the long-term effects of ASMR videos against control videos to further understand its sustained impacts.