"Soda Tax Funds Fresh Produce for Boulder Families"

Boulder, Colorado's Fruit and Veg program, funded by a local soda tax, provides coupons for fresh produce to families in need, allowing them to choose and buy nutritious food. The program, serving about 580 families, aims to bridge the gap for those who don't qualify for federal benefits. Nutrition incentive programs like this have shown success in increasing fruit and vegetable consumption, with high coupon redemption rates. The use of soda tax revenue to fund such programs is innovative, providing a "triple win" for consumers, farmers, and the economy, and is seen as a creative way to promote healthy eating.