"Resurgence of Amazon Prime Membership in the US"

Despite some members discussing canceling their Amazon Prime memberships due to reasons such as new ads on Prime's video streaming service, new data from Consumer Intelligence Research Partners suggests that Prime membership growth has bounced back in the US, with an estimated 176 million Prime members at the end of 2023, up roughly 5% from the previous year. Amazon spokesperson Bradley Mattinger highlighted increased sign-ups during Prime Day and the holiday shopping season, emphasizing positive feedback and high rates of renewal. The report also indicates a record-high Prime penetration rate, potentially translating to sales growth for Amazon.