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Consumer Intelligence Research Partners

All articles tagged with #consumer intelligence research partners

technology1 year ago

"Declining Trend: Less Android Users Switching to iPhone in 2023"

A report from Consumer Intelligence Research Partners (CIRP) revealed that 13% of iPhone buyers switched from Android to iOS in 2023, a decrease from the previous year. Despite Android's global dominance, iPhones are leading in the North American market, with 53% of U.S. smartphone shipments being iPhones. While the rate of Android users switching to iOS isn't rapidly increasing, there remains a steady number of users making the switch each year, posing a challenge for Android smartphone manufacturers to retain North American market share.

via Android Central|
#android#consumer-intelligence-research-partners#ios
business1 year ago

"Resurgence of Amazon Prime Membership in the US"

Despite some members discussing canceling their Amazon Prime memberships due to reasons such as new ads on Prime's video streaming service, new data from Consumer Intelligence Research Partners suggests that Prime membership growth has bounced back in the US, with an estimated 176 million Prime members at the end of 2023, up roughly 5% from the previous year. Amazon spokesperson Bradley Mattinger highlighted increased sign-ups during Prime Day and the holiday shopping season, emphasizing positive feedback and high rates of renewal. The report also indicates a record-high Prime penetration rate, potentially translating to sales growth for Amazon.

via Business Insider|
#amazon#business#consumer-intelligence-research-partners
technology2 years ago

The Growing Trend of Android Users Switching to iPhone

New research by Consumer Intelligence Research Partners (CIRP) shows that Google has bigger problems than iMessage making Android users switch to iPhone. The overwhelming majority of Android switchers had problems with their Android devices (53%). New phone features placed second with 26%, while cost was a surprising third at 15%. Only about 6% of people fall into the category of wanting access to iMessage and FaceTime. Google needs to fix the operating system and hardware quality to make Android as appealing as possible to users.

via BGR|
#android#consumer-intelligence-research-partners#google