"Big Vape: Netflix's Riveting Dive into Juul's Rise and Fall"

The Netflix docuseries "Big Vape: The Rise and Fall of Juul" explores the rise and subsequent downfall of the e-cigarette company. Initially driven by a noble mission to provide a healthier alternative to traditional cigarettes, Juul's founders treated the company as a tech rather than a drug or public health company, leading to a controversial ad campaign and widespread criticism. Juul's popularity soared, especially among young people, leading to concerns about nicotine addiction and health risks. The company's partnership with Altria, parent company of Philip Morris, further fueled backlash. The documentary presents a damning portrait of Juul's greed-driven decisions and the negative impact of its products.