Navigating Media Chaos: Upfronts in the Murky Economic Climate.

Media companies are preparing for their annual upfront pitches to ad buyers in New York amidst a challenging economic climate and existential questions about the future of linear TV and streaming. The ongoing WGA strike will also alter presentations, with late-night hosts and other talent bowing out. Despite these challenges, media ad execs remain hopeful and resolute, with heavy "the show must go on" energy. Some companies have opted out of live events entirely, while others are incorporating streaming outlets like Peacock and HBO Max into their pitches. Disney plans to lean into ad-supported streaming, while TelevisaUnivision is unaffected by the WGA situation due to its unique DNA.