"Revisiting the Controversial 1990s Wonderbra Ads"

The 1994 Wonderbra ads featuring model Eva Herzigová caused a stir with their provocative slogans and bold imagery, marking a departure from traditional lingerie advertising. The campaign, part of a "battle of the bras" between Playtex and Gossard, was both celebrated for its innovation and criticized for its reductive, sexist messaging. Despite the controversy, the ads garnered significant attention and have since been considered iconic in British advertising history, even being relaunched in 2011 and 2019 with modified slogans.