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"Revisiting the Controversial 1990s Wonderbra Ads"

The 1994 Wonderbra ads featuring model Eva Herzigová caused a stir with their provocative slogans and bold imagery, marking a departure from traditional lingerie advertising. The campaign, part of a "battle of the bras" between Playtex and Gossard, was both celebrated for its innovation and criticized for its reductive, sexist messaging. Despite the controversy, the ads garnered significant attention and have since been considered iconic in British advertising history, even being relaunched in 2011 and 2019 with modified slogans.

1 year ago•Source: CNN

FKA twigs' Calvin Klein Ad Banned in UK for Sexual Objectification

fashion-and-advertising

1.23 min•2 years ago

FKA twigs' Calvin Klein Ad Banned in UK for Sexual Objectification

A Calvin Klein ad featuring FKA twigs has been banned in the UK for objectifying women, with the Advertising Standards Authority deeming it "likely to cause serious offence" by focusing on the model's body rather than the clothing being advertised. Despite Calvin Klein's argument that the ad showed an "empowered" woman, the regulator ruled that it "overly sexualised" twigs and presented her as a "stereotypical sexual object." This comes after the ASA rejected complaints about similar ads featuring Kendall Jenner, concluding they did not portray her as a "sexual object."

via Pitchfork

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"Revisiting the Controversial 1990s Wonderbra Ads"

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