"Swedish Tourist Board's Campaign Ends Sweden-Switzerland Confusion"

Sweden's tourist board has launched a humorous campaign to dispel the confusion between Sweden and Switzerland, as 120,000 people annually Google whether the two countries are the same. The campaign video titled 'Welcome to Sweden (not Switzerland)' highlights the differences between the two nations, such as Sweden's rooftop bars and silence, while Switzerland is known for mountain tops and yodelling. Visit Sweden also details distinctions on their website, including Sweden's coastline and archipelagos, and the natural spectacle of the Northern Lights. The campaign aims to help visitors differentiate between the two countries and connect with the unique experiences each has to offer.