China's Travel Industry Sees Resurgence with New Trends and Challenges.

Chinese tourists are returning to travel, but their preferences have shifted towards more nature-oriented and outdoor tourism, as well as family-focused trips. Many are also exploring domestic travel options, which could impact the international travel market. While flight capacity remains limited, countries that can accommodate Chinese travelers' needs, such as Thailand, are emerging as winners. Group tours are still popular, but bespoke services and niche markets could also attract the "new" Chinese tourist.