TikTok widens geolocation data use and cross-site ads in US policy update

TikTok updated its US terms to broaden data sharing with its global operations, enabling more precise or approximate geolocation collection and cross-platform targeted advertising across TikTok and third-party sites. The policy frames an interoperable system that syncs feeds, accounts, and moderation, and adds an AI content labeling section signaling future watermarking/detection of generative content. The change follows a US entity restructuring under a federal agreement aimed at addressing security concerns.