"Inside Apple's Turbulent Journey to Build a Car: Talks with Mercedes, Design Details, and the Demise of a Dream"
TL;DR Summary
Apple had been working on its own electric car project since 2014, with negotiations for partnerships with Mercedes-Benz and Ford, discussions with Elon Musk about buying Tesla, and even a potential deal with luxury automaker McLaren. The ambitious project, initially led by CEO Tim Cook, faced challenges and frustrations, leading to the shutdown of the Titan project, costing Apple around $1 billion a year.
- Apple talks with Mercedes detailed in new Apple Car report 9to5Mac
- Apple Car’s Crash: Design Details, Tim Cook’s Indecision, Failed Tesla Deal Bloomberg
- Crash of the Titan: a short history of Apple's doomed car project The Verge
- Apple, Tesla, and the Dying Dream of Self-Driving Cars New York Magazine
- Apple Cancels Its Car Project: Good Or Bad News? (NASDAQ:AAPL) Seeking Alpha
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