"Inside Apple's Failed $10 Billion Electric Car Project"

1 min read
Source: MacRumors
"Inside Apple's Failed $10 Billion Electric Car Project"
Photo: MacRumors
TL;DR Summary

Apple spent over $10 billion on the Apple Car project over the last decade before canceling it due to difficulties in developing the necessary software and algorithms for autonomous driving. The project faced leadership changes, cost concerns, and stiff competition, and despite discussions with Elon Musk about a possible purchase of Tesla, Apple ultimately decided to build its own car. The more than 2,000 employees working on the project will be redistributed, and Apple plans to apply the knowledge gained to other technologies like AI-powered AirPods, robot assistants, and augmented reality.

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