FTC Orders InMarket to Halt Sale of Consumer Location Data

The FTC has ordered data aggregator InMarket Media to stop selling precise location data and to strengthen consumer protections after finding that the company did not fully inform consumers or obtain their consent before collecting and using their location data for advertising and marketing. InMarket will be prohibited from selling, licensing, or sharing products or services that categorize or target consumers based on sensitive location data, and must delete previously collected location data unless obtaining consumer consent. This is the second recent case brought by the FTC involving the unfair collection of location data, and the proposed order will be subject to public comment before finalization.