Bluesky's Rise: Jay Graber's Vision Attracts Millions Amidst Social Media Shifts

Bluesky CEO Jay Graber is considering potential revenue streams for the platform, including user-driven advertising, while maintaining its decentralized nature. Although Graber is committed to avoiding the pitfalls of traditional ad models, she hasn't ruled out ads entirely, suggesting less intrusive methods like ads in search results. Bluesky's open protocol poses challenges for monetization, as it allows users to create ad-free feeds. The company is focused on growth, with user numbers rising from 3 million to 24 million this year, and is exploring other revenue options like maintaining the AT protocol.