"Super Bowl Spending Trends: Food Prices, Snacks, and Grocer Opportunities"

As more than 100 million people are expected to watch the Super Bowl, fans are projected to spend about $43 on food and drinks, a 23% increase from last year. Chicken wing prices have dropped for the second year in a row, while beef prices continue to rise due to cattle ranchers rebuilding their herds. Despite this, restaurants like Gates Bar-B-Q in Kansas City expect brisk business for their hickory-smoked ribs and brisket. With wages outpacing inflation and food prices moderating, people are expected to splurge on Super Bowl snacks, although some staple items like chips and dip and soft drinks have seen price increases.