The Rise of Zombie TV: Cable's New Nightmare

Cable television networks like USA, TBS, Comedy Central, and MTV are experiencing a decline in viewership and original programming, transforming into mere shells of their former selves. Advertisers are pulling money from cable at high rates, and cable providers are questioning the value they offer consumers. As subscribers migrate to streaming services, media companies are redirecting resources towards their streaming platforms, despite the fact that most streaming services are currently losing money. Cable networks are now filled with endless reruns, reality shows, and live sports, while original scripted programs have significantly decreased. The decline in cable advertising revenue has reached double-digit percentages, leading to concerns about the future viability of cable networks.