"RXBAR's New Year's Challenge Promises Cash Incentive for Couch Movers"

RXBAR has launched a New Year's challenge called "Bar the Couch," encouraging customers to move their couches for 30 days to promote an active lifestyle during the winter. Participants who take the pledge can win a $2,500 cash reward to cover moving, storage, and new home gym equipment costs, as well as a year's supply of RXBAR protein bars. The contest aims to help people overcome the temptation of a cozy couch and achieve their fitness goals. Registration for the challenge is open from January 4 to January 14 on the RXBAR website.