FDA Approves Marketing of Four Menthol E-Cigarette Products

The FDA has authorized the marketing of four menthol-flavored e-cigarette products from NJOY LLC after an extensive scientific review. These are the first non-tobacco flavored e-cigarettes to receive such authorization. The FDA emphasizes that these products are not safe or FDA approved, and stringent marketing restrictions are in place to mitigate youth risk. The decision was based on evidence showing benefits for adult smokers outweighing the risks, including youth appeal.