Premom Fertility App Faces FTC Order for Sharing Health Data with Advertisers.

The Federal Trade Commission (FTC) has charged fertility app Premom with deceiving users by sharing their sensitive personal information with third parties, including two China-based firms, and failing to notify consumers of these unauthorized disclosures in violation of the Health Breach Notification Rule (HBNR). As part of a proposed order, Premom would be barred from sharing users’ personal health data with third parties for advertising, required to obtain users’ consent before sharing health data for any other purpose, and must tell consumers how their personal data will be used. Easy Healthcare Corporation, which operates the Premom app, will pay a $100,000 civil penalty for violating the HBNR and will also be required to implement comprehensive security and privacy programs that include strong safeguards to protect consumer data.