Wienermobile Renamed by Oscar Mayer.

The iconic Oscar Mayer Wienermobile is getting a new name as part of a rebranding effort by parent company Kraft Heinz. The new name has not yet been announced, but the company says it will reflect the vehicle's mission of bringing "miles of smiles" to people across the country. The Wienermobile has been a marketing tool for Oscar Mayer since 1936 and has become a cultural icon.