"Analyzing the Impact of Chipotle's 50-for-1 Stock Split on Investor Decisions"

Chipotle Mexican Grill plans to implement a 50-for-1 stock split, but investors should not rush to buy stock ahead of the split as it does not create shareholder value. The company's growth and profitability have been the key drivers of its stock performance, and CEO Brian Niccol believes the growth story is far from over, with plans to surpass 7,000 locations in North America and increase average unit volumes. While the stock split may make shares more accessible to everyday investors and enable new stock option strategies, investors are better off focusing on the company's business and growth prospects rather than the split itself.