Rivian's CEO Redefining Electric Vehicles and Factory Plans

Rivian CEO RJ Scaringe has unveiled three new electric vehicle models, including the R2, a midsize SUV priced at $45,000 with over 300 miles of range and various drivetrain configurations. The company aims to make electric vehicles more accessible and appealing to a wider market, addressing concerns about limited choices and high prices. Despite experiencing growing pains and financial challenges, Rivian is focused on driving efficiency, expanding its model lineup, and creating compelling customer experiences while shifting mindsets about what's possible in an electric vehicle.