"Lucid Motors Continues to Slash Prices, Making Luxury EVs More Accessible"
TL;DR Summary
Lucid Motors slashes the prices of its electric sedans, with the base model Lucid Air Pure now starting at $69,900 and the more powerful Lucid Air Touring at $77,900. The company also announced price reductions for the Lucid Air Grand Touring and additional incentives such as a $1,000 credit for home charging solutions and free scheduled maintenance. These price cuts come after a disappointing year of sales, with just 6,001 cars delivered in 2023. Lucid CEO Peter Rawlinson has acknowledged struggles with marketing and awareness, and the company is working on an electric SUV while also aiming to fulfill a large order from Saudi Arabia.
- Lucid Motors drops the price of its cheapest EV by more than $8,000 TechCrunch
- Accelerating the EV experience: Lucid Announces the Latest Phase of its Commitment to Making the Best EV More Accessible Lucid Motors
- Lucid Cuts Air Prices Again Because Demand Is Still Lower Than Expected Jalopnik
- Lucid slashes prices of Air luxury EVs again to spur demand Reuters
- Lucid slashes prices for its luxury EVs for the third time in seven months The Verge
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