Election Results Spark Optimism for Holiday Retail Spending

Following the 2024 presidential election, consumer sentiment is expected to influence holiday spending, with Trump voters feeling optimistic about the economy and likely to increase their spending, while Harris supporters may be more cautious. Shipping data shows increased volumes in GOP-won states, suggesting a boost in consumer confidence. However, inflation concerns persist, potentially dampening overall holiday sales growth, which is forecasted to be modest compared to previous years.