Pepsi's Logo Evolution: From Ridiculous to Retro
TL;DR Summary
With Pepsi announcing a new logo, people are saying goodbye to the divisive slanted 'globe' introduced in 2008, as well as the infamous design document created by New York-based brand consultancy agency Arnell Group. The leaked PDF offers a mind-boggling glimpse into Pepsi's million-dollar rebrand from 2008, with claims that the logo is based on the Mona Lisa and takes inspiration from the exponential expansion of the universe. Despite some believing it's a hoax, the 27-page document remains one of the most outrageous in the world of graphic design.
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